About Law 37

Law 37 is a group of volunteers that won the Let's Change the Game competition in early 2008 with the game design for Operation: Sleeper Cell.

The Team

Amazing Advisors (Project Advisors)
Brilliant Boffins (Technical team)
Cheery Challenge Vreators (Missions team)
Enchanting Events Enablers (Live events team)
~~Evil~~ Lovely Mastermind
Pretty Picture People (Graphics team)
Sparkling Story Scribes (Writing team)
Paragons of Loveliness (Thanks to other helpers)

Amazing Advisors

Adrian Hon: Let's Change the Game founder

Adrian Hon is one of the world's leading alternate reality game designers and the Chief Creative Officer at Six to Start. Previously, Adrian was Director of Play at Mind Candy, where he designed and produced Perplex City, the world's first commercially successful ARG. More recently, Adrian was the lead designer of the We Tell Stories digital fiction project for Penguin Books. Adrian previously studied neuroscience at Oxford University and Cambridge University, and his weblog is at http://mssv.net

Kevin Hemenway: Drupal advice and Let's Change the Game judge

Kevin Hemenway, coauthor of a few O'Reilly books, contributor and tech-editor to a dozen others, is better known as Morbus Iff, the creator of disobey.com, which bills itself as "content for the discontented." Publisher and developer of more home cooking than you could ever imagine, he obsessively strives to stick his fingers in as many pies as possible.

Brilliant Boffins

Chris Warren: Head Tech Wrangler

Chris spends his days making technical things do his evil (or not so evil) bidding. His expertise lies at the non-evil end of the website spectrum, helping charities raise funds and spread awareness through the use of new technologies. He has been playing ARGs (or ARGs have been playing him) since 2005 and found himself involved with his fellow Law37ers after being knocked out of the LCTG contest and offering to "lend a hand" to the winners. After taking over the technical lead from Juliette, Chris has now lent around 6 complete limbs to Law 37 and has run out of appendages to blog with.

David Callier: Website Tester

A graduate of the Perplex City school of ARGs, David was drawn into helping with Operation: Sleeper Cell after much talk of biscuits and cups of tea. Since that time he has helped out wherever possible from generating graphics to testing the websites. He has also occasionally been known to take a photograph or two.

Marc McGinley: Website Tamer

Having recently graduated in Multimedia Technology and Design (a result of growing up with the internet), Marc's taken to taming websites to allow safe petting, a soft purr and the occasional lick. Unfortunately, Marc was hit by an ARG a few years back, and has yet to recover. He's since closed the curtain and mistakingly ended up on the wrong side - woops! and is now currently working on various alternate reality game projects. For more information see www.thedigitaldemons.com

Cheery Challenge Creators

Thomas Maillioux : The Bibliomancer

Tom was born and raised in treacherous Cheese Country (aka France) by parents that took him to live all over the world in his baby years, and was partly schooled by a grandfather with an interest in sciences and British literature. This soon led to a life of crime, debauchery and fantastic deeds - albeit not his own, but those of characters from books and comics. After graduating from the Teachers Institute in Documentation Sciences he disappeared for a trip to a mystical mountain in India to acquire awesome librarian powers that no one really cares about, and returned to his home country to work as a teacher in the suburbs of Paris. Since then, he's spent a lot of time teaching, opening doors to other worlds and time periods, and designing puzzles and riddles for his students and colleagues alike. He's also secretly hiding a secret stash of biscuits in a hollow book, just in case.

Alex Moseley: Double Agent

Alex was born in his teens somewhere on a Marillion tour in the early 80s. He published national fanzines on progressive rock and roleplaying, and was all set for journalistic geekdom when the lure of buried treasure and half naked amazons changed him into an archaeologist. After discovering a medieval castle and wearing out a very silly hat, he somehow matured into a Learning Technologist with an interest in ARGs (moerg.wordpress.com). Working on Missions or anything which comes with biscuits, he hopes his team-mates don't play his missions backwards at 33.3rpm, and find out that he's secretly researching them all for his next paper.

Tim Kirman: Puzzled Penguin

Tim Kirman is a freelance puzzle designer who was raised by penguins in the wilderness. He has worked in Sales and Marketing and is now currently training a secret army of Penguins to take over the world. He plans to marry his partner in crime and write a comedic book detailing how he accoplished all of this with simple flippers for hands.
http://www.penguinmania.tk

Anna Wexler: Ex Missions Manager

Anna likes designing games. After being recruited pretty early into the Law 37 fold, she has spent many a happy hour constructing puzzles to help in the training of spies. Although she wishes she could do this full time, she does have to earn a crust so Monday to Friday she tries gainfully to save the dying apostrophe; enthuse youth with a love of literature and tells teenagers to tuck their shirts in.

Enchanting Events Enablers

Izzy Martin: Events Wizard

Having spent many years trying to convince herself that the owl carrying the letter accepting her to Hogwarts just got lost enroute, Izzy has finally accepted that she is in fact a muggle so now tries to make 'magic' happen using the more traditional methods of hard work and elbow grease! She loves to act and dance, though can currently be found behind a rather different curtain than the ones she is used to; not waiting to perform but working with the rest of her team to conjure up exciting events, bringing Operation: Sleeper Cell off your computer screens and out into the real world.

Evil Lovely Mastermind

Juliette Culver: Chief of Cake

Joining Law 37 has enabled Juliette to make the important transition from making cakes based on games to making games based on cakes (and biscuits). Sadly, she has recently been neglecting her cake-based duties and would like to thank Izzy for valiantly stepping in to the rescue. A former mathematician and cryptographer with a doctorate from Oxford, Juliette now works at the Institute of Educational Technology at The Open University and blogs at www.jvvw.com. Important moments in her life have included smuggling goods over the Russian-Mongolian border, beating Peter Molyneux at poker and Murmur finally dropping the Sonic Spear. As one of the original members of Law 37, Juliette has interfered with probably too many different aspects of the game, but especially the overall game mechanics and lots of devious top secret stuff.

Pretty Picture People

Rachel Wild: Graphical Designerator

Rachel likes making things. She uses a variety of materials from hama beads to wool to pixels on a screen. She makes magazines about the Bible for a living, videogame-inspired 8bit jewellery for pocket money, and everything else for fun. Her favourite things are comics, live music, big sunglasses, silly games, long socks, ice lollies, Tetris and the colour pink. When she blogs, she does it at http://omegazoid.blogspot.com

Dom Camus: Art Monkey

Dom fell into the paint cauldron when he was a baby. It didn't make him super strong or anything, but he did get very painty. More recently he's been following Rach around with a laptop and graphics tablet in the hope of getting his hands on some of these biscuits everyone's been talking about.

Sparkling Story Scribes

Shane Rynhart: Head of Story/Lead Writer

Shane's mind is so stuffed full of characters and storylines that you could probably call him a borderline schizophrenic. But, y'know, 'genius and madness is a fine line' and all that jazz. The biscuits help keep him sane, anyway. As one of the four original members of Law 37, Shane's been overdosing on O:SC for nearly a year now. In 'real life' (whatever that is), he's a student of Creative Writing and Media Studies at the University of Winchester. His interests include writing bios and talking about himself in the third person.

Danny Hewitt: Writer

Danny Hewitt and his evil twin Danny are constantly battling each other for supremacy. They have worked together in many areas including children's holidays, HGV driving and book selling. At the moment they are working for a Funeral Director in London and desperately trying to find a way to retire early and live out the rest of their lives as writers, beach bums or professional carom players.

Emma Newman: Writer

We have limited confidence in Emma's true identity, as surveillance and background checks reveal a curiously varied career. We have reports that under a maiden name she enjoyed a career in the internet industry, ran a business as a designer dressmaker and then became a psychology teacher for several years, during which time she married, and is now an SEO consultant and copywriter for a small business in Oxford. As there are also anecdotal reports that she also writes fiction for young adults and plays in and runs roleplaying games, we are uncertain whether this is in fact the same individual. However, we can report with some degree of confidence that Emma has been involved with the Operation: Sleeper Cell project, primarily as part of the writing team. Should any new information regarding Emma's identity come to light, we will endeavour to inform you via the normal secret drop point.

Paragons of loveliness

Mike Cox: Ex Senior Producer

Mike caught ARGs from Perplex City, and in order to recuperate moderated the Perplex City subforum at Unforum. With Juliette, Shane and Guy he went on to put together the Operation: Sleeper Cell brief and unlike the rest of the team, having no special skills other than eating cake, was made de facto Senior Producer. After producing for a while and being impressed just how wonderful people can be when they're volunteering their time, a job got in the way and he is now attempting not to catch things from sputum in San Francisco. One good thing that's come of this is that he might be able to play Operation: Sleeper Cell. He blogs at www.palecomic.com.

Guy Parsons, original Law 37 leader and lead designer of Operation: Sleeper Cell

Mark Haymes, Regional Manager, Community Fundraising at Cancer Research UK, our main contact at Cancer Research UK from the beginning of the project

Emma Cronin, Area Volunteer Manager, Community Fundraising at Cancer Research UK, who has recently taken over from Mark as our primary contact at Cancer Research UK

Lots of other lovely people helped us make Operation: Sleeper Cell, we have compiled a full list here.